CREATING THE MARKETING RELATIONSHIP
Between You and Your Clients in All Media
business . brands . broadcast
Jackie Menne
jmenne@ialsynergy.com
800.896.9391
jmenne@ialsynergy.com
800.896.9391
Strategic Design . Creative Marketing
B2C . B2B . MB2MB
Speaker
Marketing + Microbusiness Topics + Work @ Home
Joule U Classes
Marketing Your Microbusiness Service or Product
Recent Reviews: 5 Stars! . Great tips and useful information . Easy to follow . Excellent—focused on what we need to know . Professional . Encouraging . Very informative . Well Organized . Great content, atmosphere, conversation and engagement.
Jackie Menne . Micro Advocate. Speaker. Publisher MB2MB Magazine + Guide. Background in Media, Marketing, Writing and Design. Worked for big companies, big brands and big shots. Retail giants. Consumer goods. Music industry. Stopped moonlighting many moons ago and founded SYNERGY Advertising. B2C . B2B . MB2MB. My first Microbusiness!
Marketing . Determining Your Demo
Know your demographic. Determine not only who needs/wants your service or product but also who is most likely to purchase it. Consider – Age. Income. Gender. Marital or Family Status. Location. Education. Occupation. Ethnic Background. Determine not only their persona but also what media they turn to for information
Marketing . Logo + Biz Card
Learn how to create or freshen your logo in three easy steps. Discover what’s important and why the look of logos you like may or may not work for you. What does the color convey? What about the font? Do you need a trademark? Will it work online? Invest 90 minutes learning about the two things that will identify you for years to come.
Marketing Content
Know what to say and when to say it. Discover quick tips that will make writing easier. Learn powerful editing secrets. Build a repository of assets to use throughout the year. Never be at a loss for worlds when it’s about you and what you do.
Marketing with Email
Learn the best way to connect and communicate with a group. When to consider using a service to email several people vs copying them. Discover how easy it can be to create and send marketing messages— immediately or later. How you can keep track of contacts and the emails they’ve received.
Marketing Plan
Discover how a marketing plan can save time and monitize your business. Define your demo and the best ways to reach them. Determine the media and message that will be most effective and how to rate the results.
Marketing with PR
Learn how to BE the news! Discover what it takes to do your own PR and get publicity for your business and brand. BE the authority in your field, share your expertise. BE a fit, one-size-does-not-fit-all media. BE story-cetric. BE time sensative. BE available.
Marketing with Social Media
Promote and market your business using tips that are quick, easy and sustainable. Learn why Facebook, YouTube, Twitter, Instagram, LinkedIn, Pinterest and lesser known social media platforms may be the best or worst marketing choices. What defines each. Which ones work together. What will work best for you.
Marketing with Video
Video increases understanding and engagement. Discover how it can help you grow your micro. Learn how to reach your target market with targeted messaging. We’ll cover timing and talent, storyboards and scripts, commercials and campaigns.
Marketing with Meetings + Events
What you need to know if you’re thinking about or actually planning a meeting or event. From concept through communication to completion, you’ll learn what’s important and when it’s important. We’ll discuss topics and venues. Online registration platforms like Meetup, Eventbrite and Brown Paper Tickets. What to charge. Handling payments. Get your questions answered if you’re planning a meeting or event.
Billing Basics
Spend less time stressing by spending less time getting paid. Yes. Less! Discover fast vs furious— lean how to use tools you already have plus a couple you may want to try. Three easy steps to help you start understanding costs and stop being in the dark on how much you're making on every product or project. How small changes can make a big difference when it comes to having the money you need—when you need it.
Beginners Guide to Building a Free Website
HANDS ON TRAINING . Building one is easier than you think!
Thinking of blogging? Got something to say? Side hustle or self employed? You need a website. If you volunteer for a nonprofit or student organization, they need a website. This hands-on class will result in a user-friendly site, ready to launch and grow using a free online option. We'll talk about what you need to include, how to easily create content, and tips to put it all together. No coding or previous experience necessary.
Beginners Guide to Canva Free
HANDS ON TRAINING . Designing is easier than you think!
Learn how easy it is to create special occasion invitations, holiday cards and custom gifts for family and friends using Canva. Design professional presentations, social media, videos, marketing flyers and more. Great for students, professionals, organizers or just for fun. This hands-on class will show you what's possible for you, your business, nonprofit or side gig using a free online option.
B2C . B2B . MB2MB
Speaker
Marketing + Microbusiness Topics + Work @ Home
Joule U Classes
Marketing Your Microbusiness Service or Product
- DIY CLASS* . Let me get you started.
I'll send you a copy of the slide presentation electronically. - DIY WORKSHOP . Let me help you.
I'll contact you to schedule an hour of help answering any questions you may have. - DIY TUTOR . Let me set it up for you.
I'll contact you for details and set it up so you can take it from here. - FORGET DIY . Let me do it for you
I'll contact you for details and make it ready to go.
Recent Reviews: 5 Stars! . Great tips and useful information . Easy to follow . Excellent—focused on what we need to know . Professional . Encouraging . Very informative . Well Organized . Great content, atmosphere, conversation and engagement.
Jackie Menne . Micro Advocate. Speaker. Publisher MB2MB Magazine + Guide. Background in Media, Marketing, Writing and Design. Worked for big companies, big brands and big shots. Retail giants. Consumer goods. Music industry. Stopped moonlighting many moons ago and founded SYNERGY Advertising. B2C . B2B . MB2MB. My first Microbusiness!
Marketing . Determining Your Demo
Know your demographic. Determine not only who needs/wants your service or product but also who is most likely to purchase it. Consider – Age. Income. Gender. Marital or Family Status. Location. Education. Occupation. Ethnic Background. Determine not only their persona but also what media they turn to for information
Marketing . Logo + Biz Card
Learn how to create or freshen your logo in three easy steps. Discover what’s important and why the look of logos you like may or may not work for you. What does the color convey? What about the font? Do you need a trademark? Will it work online? Invest 90 minutes learning about the two things that will identify you for years to come.
Marketing Content
Know what to say and when to say it. Discover quick tips that will make writing easier. Learn powerful editing secrets. Build a repository of assets to use throughout the year. Never be at a loss for worlds when it’s about you and what you do.
Marketing with Email
Learn the best way to connect and communicate with a group. When to consider using a service to email several people vs copying them. Discover how easy it can be to create and send marketing messages— immediately or later. How you can keep track of contacts and the emails they’ve received.
Marketing Plan
Discover how a marketing plan can save time and monitize your business. Define your demo and the best ways to reach them. Determine the media and message that will be most effective and how to rate the results.
Marketing with PR
Learn how to BE the news! Discover what it takes to do your own PR and get publicity for your business and brand. BE the authority in your field, share your expertise. BE a fit, one-size-does-not-fit-all media. BE story-cetric. BE time sensative. BE available.
Marketing with Social Media
Promote and market your business using tips that are quick, easy and sustainable. Learn why Facebook, YouTube, Twitter, Instagram, LinkedIn, Pinterest and lesser known social media platforms may be the best or worst marketing choices. What defines each. Which ones work together. What will work best for you.
Marketing with Video
Video increases understanding and engagement. Discover how it can help you grow your micro. Learn how to reach your target market with targeted messaging. We’ll cover timing and talent, storyboards and scripts, commercials and campaigns.
Marketing with Meetings + Events
What you need to know if you’re thinking about or actually planning a meeting or event. From concept through communication to completion, you’ll learn what’s important and when it’s important. We’ll discuss topics and venues. Online registration platforms like Meetup, Eventbrite and Brown Paper Tickets. What to charge. Handling payments. Get your questions answered if you’re planning a meeting or event.
Billing Basics
Spend less time stressing by spending less time getting paid. Yes. Less! Discover fast vs furious— lean how to use tools you already have plus a couple you may want to try. Three easy steps to help you start understanding costs and stop being in the dark on how much you're making on every product or project. How small changes can make a big difference when it comes to having the money you need—when you need it.
Beginners Guide to Building a Free Website
HANDS ON TRAINING . Building one is easier than you think!
Thinking of blogging? Got something to say? Side hustle or self employed? You need a website. If you volunteer for a nonprofit or student organization, they need a website. This hands-on class will result in a user-friendly site, ready to launch and grow using a free online option. We'll talk about what you need to include, how to easily create content, and tips to put it all together. No coding or previous experience necessary.
Beginners Guide to Canva Free
HANDS ON TRAINING . Designing is easier than you think!
Learn how easy it is to create special occasion invitations, holiday cards and custom gifts for family and friends using Canva. Design professional presentations, social media, videos, marketing flyers and more. Great for students, professionals, organizers or just for fun. This hands-on class will show you what's possible for you, your business, nonprofit or side gig using a free online option.
SYNERGYadvertising
Established 1988
