WORK DIFFERENT

MICROBUSINESS

Human Intelligence [hi] .  

Magnificent Mortal Minds providing simultaneous solutions with passion and purpose, often due to a personal experience that made us say – there must be a better way.

We're Number ONEs

Single digit ventures with a niche focus. Most of us a work force of one with an independent lifestyle and livelihood.

Microbusiness encompasses thousands of occupational titles but is often known as a Sole Proprietor, Startup, Side Hustle, Nonprofit, Independent Contractor, Freelancer, Founder, Self Employed, Solopreneur or Entrepreneur.

We're Inclusive . Spanning five generations of – gender and geography – race and religion – ethnicity and economic status – size and sexual orientation – political persuasion, profession and philosophy. 
​
We're Independent . Skilled individuals with a passion for what they do –  who often work alone –  at home.

Although each of us is unique, we share the same frustrations.

Isolation . We're tired of talking to ourselves. 
Crowds are not our thing. Networking is exhausting. We've become experts at rationalizing reasons for not showing up.

Lack of Support . Our To Do List is Stuck  
Post-its that seem to multiply on their own. Never less to do – only more. We're usually over capacity with work we're trying to finish or trying to find because we have no work. 

New Business . Best Kept Secret is You
You built it but they didn't come. Self-promotion is a microbusiness Achilles heel. Our elevator speech would need a 123-story building, to call it rambling would be more than kind. Marketing is a mystery without a who-done-it.

Frustrations that have the same solution.

Getting known is the lifeblood of an independent livelihood. 
It's not who you know, it's who knows you.

Getting known seems insurmountably hard, some days impossible.

But actually it's easy. Overcome Isolation. Meeting another microbusiness for the first time is like talking to someone you've known for years. We share the same lifestyle, even though we do something  different for our livelihood.

But actually it's easy. Get Support. (Yes, I know asking for help is on our hidden forbidden list.) But helping is something microbusiness is really good at since we frequently use our unique superpower to save the day for clients and customers. Why not each other?

But actually it's easy.  Find New Business. Stop hiding. Get known and get referrals, the best way to grow your microbusiness. We all tend to use and refer someone we know—that could be YOU.

When you WORK DIFFERENT you're part of the work Force of ONEs.
Getting known is actually easy and important.
​
Make a New Year's resolution to say hello to someone you don't know.
I'd be happy to introduce you.
​

Author: Jackie Menne . Microbusiness Visionary . Connector. Creator. Publisher. Speaker. Since 2010 Advocating for the work Force of ONEs through community, learning, news, classes and events.
Lived in the Midwest long enough to call it home, yet still a transplant from the East. Landed my dream job right out of school as a writer, actually copywriter for a hit radio station that played them and brought in the stars who sang them. Met most. Struck an empathetic chord. Moved into television and then actually moved…north to the land of 10,000 lakes and mosquitos where you can walk on water most of the year. Lasted awhile at CBS and ABC then found the wonderful world of advertising. Worked for big business, big brands and big shots. Retail giants. Consumer goods. Music Industry. Became a Problem (solver). Protagonist. Pragmatist. Got close to the top of the ladder but stepped down. Not afraid of heights, tired of the view. Left to become a master juggler and wearer of hats. Ran small agencies. Climbed step-stools. Finally back on the ground to write and create Synergy Advertising – an independent lifestyle and livelihood. Later Joule, a place for single digit enterprises. Now Microbusiness Alliance, a global community for the work Force of ONEs. Still a Problem (solver), Protagonist and Pragmatist for each of us and all of us who are NOT Small but Microbusiness.