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IT'S ALL ABOUT YOU 
The Only Microbusiness to Microbusiness Publication

We’re Not Small
MICROS ARE 96% OF ALL BUSINESSES. 
Small < 4%. Big < 1%.

FACTS YOU'LL FIND HARD TO BELIEVE

• 85% of the Health Care and Social Assistance Industry are Microbuisnesses. 75% are Nonemployer.*  SBA data.
  *No employees.
• Microbusinesses of 1-4 spent $4.8 Billion on R&D Performance. National Science Foundation data.
• Prediction: 50% of the workforce will be independent contractors (freelancers) by 2020. Forbes data.
• Number two barrier to starting a microbusiness?  Lack of access to funding and finance.  Vistaprint data.
• 77% of American millennials, age 25-34, want to work for themselves. Pew Research Center data.
• Over 90% of the Administrative and Support Industry are Microbusinesses. 86% are Nonemployee.* SBA data. *No employees.
• 75% of the Manufacturing Industry are Microbusinesses. 2 out of 3 are Nonemployer.* SBA data.
• 88% of the Information Industry are Microbusinesses. 82% are Nonemployer*. SBA data. *No employees.
• 93% of Educational Services are Microbusinesses. 89% are Nonemployer.* SBA data.
• 85% of Finance and Insurance firms are Microbusinesses. 75% are Nonemployer.* SBA data. *No employees.
• 9 out of 10 Real Estate/Rental/Leasing firms are Microbusinesses. SBA data
• Boomer and Millennial business owners agree! Hardworking is the number one personality characteristic for success. Vistaprint data.
• 2 Million Retail Trade firms are Microbusineses. That’s 99%. SBA data.
• 87% of the Construction Industry are Microbusinesses. 78% are Nonemployer.* SBA data. *No employees.
• Millennials and Boomers agree! Be in charge of my own destiny is the number one reason to start a company. Vistaprint data.
• Over 4 Million Services are Microbusinesses. 90% are Nonemployer.* SBA data. *No employees.
• 57 Million Americans Freelanced in 2019. Upwork data.
• Are we there yet? Prediction: 50% of the workforce will be independent contractors (freelancers) by 2020. Forbes data.
• 70% of micros are running their first business. Fresh Books data.
• Barriers to starting a microbusiness? Number Two . Lack ot access to funding and finance. Vistaprint data. 
• 75% of all private sector employers are Microbusinesses. AEO data.
• Believe it or not. 50 YEARS OF THE INTERNET. The Internet has its origins in the Advanced Research Projects Agency Network (ARPANET), which began operation just over 50 years ago, in October 1969, with only two nodes.
• 96% of Agriculture, Forestry and Fishing & Hunting are Microbusinesses. 92% are Nonemployer.*  SBA data.  * No employees. MB2MB News​​

MB2MB™ (Microbusiness to Microbusiness), a division of Joule, LLC features a magazine for and about micros—businesses of fewer than ten, most a force of one. 
​
The MB2MB Cover symbolizes the fact that micros, as a group and as individuals,  are often perceived negatively as Invisible, Isolated, Ignored individuals—even though micros are many positive things as well. Independent. Inspired. Innovative.

This sub-brand uses a strong bold font connecting the positive and negative-ness of being a microbusiness with a multicolored splash inside the numeral two representing our colorful diversity.

Each issue has an identifiable cover featuring a group of individual microbusiness owners dressed in black with their backs to the camera on a black background. The inside front cover shows the same group from the front on a white background. Each magazine front cover includes single word characteristics or challenges to being a microbusiness. All words start with the letter “i”.

There are articles by and features about micros from generation V to gen Z. Five in all that comprise the 27 million of us across the nation.

This publication’s mission is to share yOur story .

MICROS

The Force of Ones

Spanning 5 generations –
we’re an inclusive group – of race and religion – gender and geography 
ethnicity and economic status – size and sexual orientation
political persuasion, profession and philosophy.

This is yOur story