IT'S ALL ABOUT YOU
The Only Microbusiness to Microbusiness Publication
Pete Machalek . Dean Hyers
Sage Presence Co Founders
COURAGE AND CONFIDENCE WIZARDS
Helping clients win over 4Billion dollars of new business since 2001.
Story is a powerful tool for leaders to use to create the experience that people want. An often misunderstood and underutilized tool, story is frequently thought of as being useful only for entertainment’s sake, or for explaining the past, or maybe just for illustrating a point. But it can be so much more than that.
What if you had the skills movie stars and secret agents have to create instant chemistry and rapport, to form connections under pressure, to say the right things even when there was no chance to prep, and to be dynamic on command?
Hundreds of people have invited Pete Machalek and Dean Hyers into their lives to develop the easy skills needed to make people say, “You had me at hello” when they speak, sell, lead, negotiate, and network.
Meet Pete Machalek, speaker, trainer, coach and business development specialist. The quote above, from a TEDx talk Pete gave, serves as a lead-in to the world Machalek and Hyers founded in 2001 called Sage Presence.
Pete’s background in communication theory and film production at the University of Iowa provided him with a unique insight into how people work and interact.
He took that experience and made it the cornerstone of his career—using storytelling to build business.
Today he empowers development leaders in professional service firms to courageously connect with audiences of all sizes, whether single decision makers or filled rooms.
He teaches concise, intentional communication. Leveraging simple tools that are easy to use, addressing intangibles like audience connection, transforming fear to excitement and knowing what to say when words seem impossible to find.
Pete believes in our capacity to shape the world and create messages that influence. What he doesn’t believe in is a no-win scenario and always craves the chance to put that to the test.
A born facilitator he’s an expert at creating safe environments that align teams for action.
It’s just one of the reasons he also enjoys working with youth presenters. As a volunteer he supports the FIRST Robotics FRC Team 3042 by preparing team members to present their history, engineering and experience with Robotics.
Dean and Pete are both Gustavus Adolphus College alumni, graduating within a year of each other in 1988 and 1989.
Their film education and experience connecting them over the years until they made their bond formal in 2001 with the formation of Sage Presence.
Meet Dean Hyers, film director who became a trainer for executives, public speakers, police officers and federal undercover agents in the art and science of emotional management and the silent language of presence—using his movie-set skills
When his interactive media company, Digital Café, was acquired by Campbell Mithun Advertising in 1999, Dean though he had escaped “crazy”.
“It’s a cool but difficult life,” Hyers says.
“One day really captured it. After a tradeshow, a presentation to an IT department and four hours of training a group of rising women executives to leverage emotions powerfully at work... I caught half of a girls’ hockey tournament game as movie research and then left my wife and kids to go on a stakeout with some undercover narcotics cops to prepare for our covert training.”
Even though his days are bit less hectic, Hyers continues to direct people to better performances and help them authentically align their feelings with their words as they try to live the stories they tell.
With a Warner Brothers movie release under his belt, Dean applies these filmmaking techniques to presence training by showing professionals how they can instantly find their winning presence under pressure, even if they’re terrified, unprepared, or not favored to win.
It’s become a classic!
Article: © MB2MB V3I2 2018
We’re Not Small
MICROS ARE 96% OF ALL BUSINESSES.
Small < 4%. Big < 1%.
FACTS YOU'LL FIND HARD TO BELIEVE
MB2MB™ (Microbusiness to Microbusiness), a division of Joule, LLC features a magazine for and about micros—businesses of fewer than ten, most a force of one.
The MB2MB Cover symbolizes the fact that micros, as a group and as individuals, are often perceived negatively as Invisible, Isolated, Ignored individuals—even though micros are many positive things as well. Independent. Inspired. Innovative.
This sub-brand uses a strong bold font connecting the positive and negative-ness of being a microbusiness with a multicolored splash inside the numeral two representing our colorful diversity.
Each issue has an identifiable cover featuring a group of individual microbusiness owners dressed in black with their backs to the camera on a black background. The inside front cover shows the same group from the front on a white background. Each magazine front cover includes single word characteristics or challenges to being a microbusiness. All words start with the letter “i”.
There are articles by and features about micros from generation V to gen Z. Five in all that comprise the 27 million of us across the nation.
This publication’s mission is to share yOur story .
The Force of Ones
Spanning 5 generations –
we’re an inclusive group – of race and religion – gender and geography
ethnicity and economic status – size and sexual orientation
political persuasion, profession and philosophy.
This is yOur story