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IT'S ALL ABOUT YOU
The Only Microbusiness to Microbusiness Publication
We’re Not Small
MICROS ARE 96% OF ALL BUSINESSES.
Small < 4%. Big < 1%.
FACTS YOU'LL FIND HARD TO BELIEVE
MB2MB™ (Microbusiness to Microbusiness), a division of Joule, LLC features a magazine for and about micros—businesses of fewer than ten, most a force of one.
The MB2MB Cover symbolizes the fact that micros, as a group and as individuals, are often perceived negatively as Invisible, Isolated, Ignored individuals—even though micros are many positive things as well. Independent. Inspired. Innovative.
This sub-brand uses a strong bold font connecting the positive and negative-ness of being a microbusiness with a multicolored splash inside the numeral two representing our colorful diversity.
Each issue has an identifiable cover featuring a group of individual microbusiness owners dressed in black with their backs to the camera on a black background. The inside front cover shows the same group from the front on a white background. Each magazine front cover includes single word characteristics or challenges to being a microbusiness. All words start with the letter “i”.
There are articles by and features about micros from generation V to gen Z. Five in all that comprise the 27 million of us across the nation.
This publication’s mission is to share yOur story .
The Force of Ones
Spanning 5 generations –
we’re an inclusive group – of race and religion – gender and geography
ethnicity and economic status – size and sexual orientation
political persuasion, profession and philosophy.
This is yOur story